Social media is one of the most active platforms in today’s digitally-driven society. According to statistics, 40.2 per cent of the population in the Middle East region have access to the internet. As of 2010, the Middle East had a population of 205 million, which means approximately more than 82 million people in the region have access to the internet.
More importantly, however, research shows that 88 per cent of the online population in the region use social networking sites on a daily basis, and Saudi Arabia and the UAE represent 80 per cent of users in the Gulf Region.
Furthermore, 58 million internet users are on Facebook, while 6.5 million are on Twitter, and 5.8 million are on LinkedIn.
Considering these numbers, companies not utilising this avenue for marketing are missing out on an expansive avenue for creating brand exposure. If you want to grow your brand, one of the most effective ways to achieve your goal is to engage in social media marketing. Dubai is a highly competitive market, and businesses looking to corner their market will need to take advantage of strategic marketing in order to succeed.
This method of marketing can produce numerous benefits, including the following:
- Increased Brand Visibility – connecting, organising, and spreading your content through social networking channels boosts the exposure of your brand. By using social networks, you make your business more accessible and recognisable to your target audience.
- Conversion Boost –building loyalty and recognition through social platforms helps improve chances of conversion. Social networks can act as a platform for you to engage with existing, new, and old customers. This personal level of interaction helps improve brand loyalty, which can result to business conversions in the future.
Carve your niche in the online world with the help of SPOTON Media Services and Events today. Unlike other social media marketing companies in Dubai, SPOTON delivers services custom tailored to meet your needs.
We understand that clear and effective communication can only be achieved with the help of a thorough understanding of the prevailing language and culture of the target market.
To deliver a more targeted service, we conduct a deep analysis of the client and the intended audience. Then we eliminate communication and cultural barriers by assigning an account manager hailing from the same background.
Clients in Dubai who are looking to reach out to more than one focus group will be allocated with dedicated account managers for each account to ensure that no account lacking attention or mismanaged.
Rise above the noise with the expertise of the leading marketing company in Dubai - SPOTON Media Services and Events. For more information on our services, feel free to contact us today.